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June 26th, 2014

Security_June23_ABusinesses are relying increasingly on virtual machines to handle more critical data and tasks than ever before. Still, many are misguided about their security needs in a virtual environment. There are several myths that if believed can have serious consequences; leaving your organization vulnerable to an attack. Understanding these issues is key to helping you make better and safer decisions about the virtual environment of your business.

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

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Published with permission from TechAdvisory.org. Source.
Topic Security
June 25th, 2014

iPhone_June23_ALook around the office at the mobile phones your colleagues are using. There is a good chance that the most common phone is Apple's iPhone. Known for its usability and sturdy build it is simply the favorite choice for many users. In early June, Apple introduced the latest version of the operating system for iPhone users - iOS 8. When it is pushed to devices in the fall, there will be a number of new features introduced, including an improved Notification Center.

About the iPhone's Notification Center

The Notification Center feature was introduced with the release of iOS 5 and is available on every Apple mobile device. The idea behind it is that it can show you an overview of alerts and updates from specific applications. On iPhones and iPads this is an area where all of the most important information can be accessed quickly.

You can access your Notifications Center by swiping down from the top of your screen. When it is open you will see three views:

  • Today - Important information about the day, including upcoming calendar events, the weather, and other relevant information.
  • All - All alerts, including emails, messages, and updates from apps like Twitter.
  • Missed - Notifications that you have missed in the past 24 hours.
If you tap on any notification or alert, the app associated with it will be opened and allow you to view the content or update in full. For example, when you get a new email, Notification Center will alert you and show who it's from and even some of the content. Tapping on the message will open the Mail app, allowing you to interact with it directly from the main app.

For many users, this is among the most useful iOS features, but many have commented that it feels unfinished. Sure it provides a way to quickly access important information but it is largely static and limited in use. Apple aims to change this with the release of iOS 8.

Notification Center's iOS 8 update

When Apple introduced iOS 8 in early June, they announced that the Notifications Center will be getting widgets that will help make the Center even more functional - providing you with greater information all in one place. Those who have used an Android device before are likely well aware of widgets. These tiny versions of apps display useful information without having to open the app itself.

For example, on Android devices you can add an email widget to your main screen that allows you to read and reply to emails directly from your home screen without having to open the full version of the app.

Apple has decided to take another path with the implementation of widgets, instead baking them into the Notifications Center. With iOS 8, you will still be able to swipe down to access your Notifications Center, only now there will be way more information. In the example Apple demonstrated, there were widgets showing the latest scores of a baseball team and eBay auctions that you could bid on directly from the screen, without having to open the eBay app.

Of course this was just a demo, but you can bet that when iOS 8 is launched, you will start to see useful apps updated with widgets that you can add to Notification Center. If for example you use a note app like Evernote, there is a good chance that you will be able to create or edit a note in the Notification Center, without having to open the app itself.

It is clear that with the impending update, Apple is striving to implement a better and easier way for you to interact with your phone. For many business users this will mean less time having to open apps and search for the information they need. It will be interesting to see what business-oriented apps developers come up with next in terms of making the iPhone an even more effective business device.

Contact us today to learn more about the iPhone and how it can help improve your business.

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Published with permission from TechAdvisory.org. Source.
Topic iPhone
June 23rd, 2014

exercisegeneral_June23_AAn exercise plan can be a healthy part of a recovery plan; however as prevention is better than cure, there is a lot to be said for adopting a fitness strategy that can help guard against certain ailments and certainly minimize the risk of injuries. Along with exercise to energize for recovery, you might want to consider the protective power of exercise too!

Exercise is good for the health. It is a valuable necessity that can really support your physical fitness levels, your mental health and also look after your internal systems, so that your body and mind are performing at optimal level. With the right nutritional back-up, a good exercise plan can really help you recover more quickly from certain health problems or at least alleviate the symptoms. Alongside this, exercise can help prevent illness too by:

  • Boosting the immune system: Your immune system is your defence against microorganisms attacking the body and it makes sense that to be strong and healthy you need a strong and healthy protective response. If you exercise, the bacteria-fighting cells work faster and therefore more effectively than in those people who don't stay in shape. While exercise provides a short-term post-workout boost this is still better than not having this extra help.
  • Improving cardiovascular and respiratory health: When you exercise your heart rate increases and more oxygenated blood gets pumped around the body. In turn, this helps the lungs become more efficient at dealing with this oxygen as it is delivered to the different parts of your body. These functions are essential for healthy living and to be able to create a strong body that can resist illness.
  • Reducing the dangers of obesity: Heart disease and Type 2 diabetes, both are life-threatening conditions that are in part impacted by obesity. Cardio can keep weight off, creating stronger more powerful muscles which in turn helps to burn fat. With more sedentary lifestyles and the increase in convenience foods, the need to proactively keep moving has never been as prominent as it is today.
  • Lowering blood pressure: Cardio workouts exercise your cardiovascular system and this means keeping your heart and blood vessels in a healthy condition too. Couple this with keeping excess weight off and being active becomes a great way to lower blood pressure. Not only that, but exercise can reduce stress which also has an effect on blood pressure.
  • Helping bones and joints: Strengthening or weight-bearing exercises can help protect against bone density loss which is a natural sign of aging and thus guards against osteoporosis. Exercise also builds up muscles around the joints and protects these from injury or problems related to them being vulnerable.
  • Regulating hormones which have a role in certain illnesses: Certain health problems can affect your body's ability to create or use the right hormones. Also, an imbalance of hormones can play a role in making you feel unwell too. In short, hormones are related to wellbeing, and exercise can balance hormones successfully.
Whilst the impact of exercise on our health may not yet be fully understood, on a very basic level there is a need to keep active and stay in shape to function at your best. A healthy lifestyle is a balanced and functional lifestyle where your quality of life does not suffer because you are not fit enough to do what you want to do or because you suffer from health complaints which could be avoided or lessened as a result of a more active fitness regime.

If you're not moving enough, make the healthy decision to get in shape today.

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Published with permission from FitnessAdvisory. Source.
June 20th, 2014

Office_June18_AMicrosoft Outlook, though commonly known to be an email application, also has a wide range of other useful functions to handle business matters. Among these is its ability to store up names, email addresses, and details of contacts from a local directory or the user’s server. The significance of creating an address book is obvious when it comes to detecting email recipients but it is also useful in organizing your company’s client list.

Since Outlook's Address Book is the go-to application for many distribution lists, email addresses, and other important contact details, knowing how to use it can be really useful. However, before you create a new address book, it is a good idea to keep in mind that Outlook Address Book is NOT your list of contacts but a collection of different folders containing different sets of contacts.

This does sometimes confuse, so to help you understand more easily, here are the types of address books you can create in your Outlook profile:

Global Address Book

This can only be used in conjunction with a Microsoft Exchange account. Global address lists are a collection of all the names connected to your account in Microsoft Exchange Server.

Outlook Address Book

This is used interchangeably with Contacts although they are different in context to each other. Your Outlook Address Book is a collection of your contacts with details added in the e-mail and fax number fields.

Internet Directory Services (LDAP)

The Lightweight Directory Access Protocol, or LDAP, is used to find email addresses that are not in your local directory. This can only be accessed with the use of a steady Internet connection.

Third-party address books

You can set up address books from third party service providers through their given setup program.

To create an address book for a specified list of clients you can:

  1. From the Info tab, go to File then click Account Settings.
  2. Two options will be listed in the dropdown menu – Account Settings and Social Network Accounts. Choose Account Settings and click Address Books from the pop-up window.
  3. Tick on New then Add Account.
  4. In the Add Account dialog box, more options will appear – Internet Directory Service (LDAP) and Additional Address Books. Choose Additional Address Books and click Next to continue.
  5. You will be directed to the next window with options Outlook Address Book or Mobile Address Book. Mobile address books will create a list of names with the mobile number field filled in. Choose between the two and hit Next.
  6. Your chosen type will be automatically saved to your Outlook profile and to be able to use this, you will have to restart your program first.
Outlook Address Book not only helps sync your business database to several applications but also makes the client database organization an easy task. Understanding how to work this to your advantage can really help streamline and organize your contacts.

We can help you apply better technology tools to your business, so get in touch!

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Published with permission from TechAdvisory.org. Source.
June 18th, 2014

virtualization_June17_AServer virtualization has been with Windows computing for over 10 years. During that time, many small businesses have embraced the technology to improve storage efficiency and get more bang for their server buck. Despite its growing popularity, many organizations are still doubtful about whether or not to virtualize their servers. With that in mind, it’s time you explore the option to see if server virtualization will help save money for your business.

10 ways to identify if server virtualization will save you money:

  1. Expert IT personnel: Some small businesses don’t have an IT person on the payroll, or if they do, that person deals with tasks such as security or desktop management which often means they are ill-equipped to deal with the technological sophistication that virtualization demands. If you don’t have an IT expert, virtualizing might not be right for you.
  2. Technology as core competence: If your company’s core competence is technology, or if you have lots of servers which require abundant storage and skilled IT veterans, server virtualization is sure to help save your company money. Not only will you improve on storage efficiency, but you won’t have a payroll replete with lots of IT personnels.
  3. Busy servers: If your servers are taking up floor, rack or shelf space, or if they are dedicated to particular applications; your business is likely to save money through server virtualization. Moreover, if your server equipment is aging, server virtualization might help with significant server consolidation, meaning fewer servers, lower power bills and more floor space, too.
  4. Sensitive applications: Note that not all applications do well in virtual environments. Some critical or sensitive applications require a lot of processor or memory resources and you don’t want them sharing those resources with other virtual servers. Find out about your applications performance needs, if they’re not sensitive they may be ripe for a virtual server.
  5. Shared storage: Some people will tell you that virtual servers must have a virtual storage, however those themes usually come from vendors whose livelihoods are tied to virtual storage. If your business focuses on having a centralized storage that is shared between users, virtualization can be very beneficial.
  6. Speed of deployment: Some businesses need to be able to provision servers rapidly since failure to do so is a distinct competitive disadvantage. If thats the case in your business, virtualization is a must. Ordering a physical server and deploying it can take days if not weeks; unlike a virtual framework which once in place deployment can be done in no time.
  7. Server virtualization test drive: Why not try virtualization on a small scale before deciding if you should go all virtual? You can buy inexpensive tool such as VMware Workstation which costs around USD$199 for your IT staff to try out and see the potential value of server virtualization.
  8. Do research: Even if you think you know all the basics about server virtualization, be safe than sorry by doing more research before implementing anything. A good place to start is Virtualization for Dummies. It provides a thorough basic understanding of the idea as well as what it can do for your business.
  9. Ignore server virtualization hype: With so much hype around virtualization these days it would be easy for some businesses to rush into. Don’t do that! Instead, do some research and analyze your business’ components and needs before deciding to go all virtual.
  10. Get help: Server virtualization can be quite complicated, the good news is that vendors are making it much easier to deploy. If you decide to virtualize your servers, getting help from a reputable vendor can pay off in the long run. Most vendors offer solution bundles which include servers and storage pre-installed virtual servers for turnkey operation.
While server virtualization proves to be an efficient and cost-effective solution for many businesses, the most important thing here is to not rush into a virtual server. Take a little time and go through a checklist to see if your business is right for the idea because if not, you’re likely to be losing both time and money. Looking to learn more about server virtualization? Call us today for a chat.

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Published with permission from TechAdvisory.org. Source.
June 17th, 2014

businessintelligence_June16_AMany businesses pay between USD $100 thousand and $1 million for their business intelligence (BI) system. And yet a lot of corporate data isn’t accessed by BI users which raises the question: How important is BI to your business? The simple answer is that it is very important. From analytics to complex event processing and benchmarking, if used efficiently BI can play a major part in the success of your company. With that in mind, it is time you squeeze every last drop of value out of your BI platform to help push your business towards the finish line.

5 ways to improve business intelligence value

1. Pump customer data into your analysis Most companies are chasing after a 360 degree view of their customers, and while this seems like an elusive goal, it can be achieved. Take the first steps by integrating data from your CRM, accounting, and customer support systems into your BI dashboards and reports to allow analysis of customer growth, profitability, and lifetime value. Understanding these KPIs can help you spot trends as well as identify opportunities to cross-sell or upsell. 2. Set up alerts and delivery Your business intelligence can instantly improve its standing and value with alerts and report delivery. Notifications, in the form of email alerts, are useful for managers to keep an eye on business operations without having to log into the BI system. The added perk here is that managers can stay on top of KPIs and new updates even when they're on the move as reports and dashboards can be emailed to them according to a set schedule. 3. Reassess your dashboards If it’s been a while since your BI dashboards were first designed, try updating them with modern charts and stylish fonts. While this may seem unnecessary to some companies, attractive dashboards attract more users and you’ll likely see an uptick in adoption after a dashboard refresh. 4. Deploy existing content on mobile devices By increasing your BI content’s availability, you can quickly increase the number of users accessing it. A great way to do this is by deploying your dashboards and reports on mobile devices. This is especially useful for decision makers who travel frequently or need to be able to access KPIs from anywhere; after all it’s easier for them to pull out a phone or tablet rather than drag out a laptop. Your BI system likely includes some way to make your existing BI content mobile. Allowing users to access BI the way they want can be a great way to boost your BI value. 5. Make it predictive While BI has traditionally been used to present historic data for manual analysis, now more than ever it’s incorporating predictive analytics. By leveraging stored data from your BI system and applying predictive analytics, you can project future performance and make better business decisions based on more accurate forecasts.

Modern BI platforms come with many options, from multi-data source connectivity to mobile BI. It is up to you to leverage the full breadth of your BI software’s capabilities to ensure that you’re getting all the value it can deliver. Looking to learn more about business intelligence and its functions? Get in touch.

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Published with permission from TechAdvisory.org. Source.
June 17th, 2014

exercisegeneral_June13_AWhether you're just starting out on a new fitness path, are well and truly set on an exercise regime or are on the final push towards achieving your goals, you need motivation to see you through. With the best will in the world, it is a motivating power that will inspire you to succeed and keep on going when the going gets a little tough. However, when you feel you are flagging or losing momentum it's time to give your motivation another boost!

Last month we looked at how you can keep on track by keeping the flames of your fitness ambitions burning. Tips included, making exercise a habit to stay motivated; questioning your real workout motives so they fit with what you want; allowing for some flexibility for your routine to fit in with changes in your life; being honest about what is upsetting your regime; and strategies for keeping going when the novelty of training wears off.

This month we have more motivation tips for you so that you can not only reach your goals but do so in an enjoyable and enthusiastic way. Here's how:

Surround yourself with motivated people

You only have to be around someone with a no-can-do or defeated attitude for a short time to feel their negative energy. Of course, there's nothing wrong with being supportive when someone is struggling and at times you will no doubt value the positive words and actions of others. However, there's something to be said for being around positive, can-do fitness folk too, who can make you feel full of energy for a tough training session ahead.

Believe in yourself and your goals

Don't just talk the talk but actually feel it too. You can set as many goals and fitness strategies as you like but if you don't truly believe you can achieve what you are setting out to reach then the chances of success are limited. While it's important to set attainable targets, motivation comes from the unwavering attitude that you can and will get where you want to go.

Recognise motivation-sapping triggers

Whether it is people, situations, your diet or your actions, there are many factors which can drain away your motivation. This might be because of fatigue, stress or distraction. While you might not be able to compartmentalize so that when you are focused on your fitness that is all you are thinking about, it is worthwhile understanding what knocks your motivation so that you can eliminate or at least minimize the impact.

Focus on your lifestyle

You don't just exercise and then get on with the rest of your life. Fitness is a way of life and in many respects you can help keep motivated by creating a solid integration with your exercise patterns and your lifestyle patterns. They are intrinsically linked, so look at your diet and how you spend your time and ask yourself how this affects how, when and why you exercise.

Make your motivation personal

When you feel motivated you may feel committed, determined, and enthusiastic, as well as energized and ambitious. Many people see exercise as an activity that they have to do, that's almost a chore. By taking a more personalized approach your motivation will flow more easily. Look at what your training can achieve and what those results will really mean to you on an everyday basis.

We can help you move your motivation levels onwards and upwards!

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Published with permission from FitnessAdvisory. Source.
June 13th, 2014

security_June13_ANo matter what industry you operate in, today’s technological advancements make it inevitable that network security threats will sooner or later come knocking on your door. While it is true that corporate security measures can consume a lot of time and a huge chunk of change, the rapid growth of malicious Internet activity makes it extremely vital for your business to become familiar with and to follow the right security guidelines.

10 Security practice guidelines for businesses

  1. Encrypt your data: Encryption of stored data, filesystems, and across-the-wire transfers is essential to protect sensitive data as well as to help prevent data loss due to equipment loss or theft.
  2. Use digital certificates to sign all of your sites: You should obtain your certificates from a trusted Certificate Authority, and instead of saving your certificates on the Web server, save them to hardware devices like routers or load balancers.
  3. Implement a removable media policy: Devices like USB drives, external hard disks, external DVD writers or any writeable media facilitate security breaches coming into or leaving your network. Restricting the use of those devices is an effective way to minimize security threats.
  4. Implement DLP and auditing: Be sure to use data loss prevention and file auditing to monitor, alert, identify, and block the flow of data into and out of your network.
  5. Use a spam filter on your email servers: Using a time-tested spam filter such as SpamAssassin will remove unwanted email from entering your inbox and junk folders. It is important that you identify junk mail even if it’s from a trusted source.
  6. Secure websites against MITM and malware infections: Start using Secure Sockets Layer (SSL) which creates a secure connection between a user and server, over which any amount of data can be sent securely. Through SSL, you’ll be able to scan your website daily for malware, set the Secure flag for all session cookies, as well as use SSL certificates with Extended Validation.
  7. Use a comprehensive endpoint security solution: Using an antivirus software alone is not enough to provide defense against today’s security threats. Go for a multi-layered product to prevent malware infections on your devices.
  8. Network-based security hardware and software: Start using firewalls, gateway antivirus, intrusion detection devices, and monitoring to screen for DoS attacks, virus signatures, unauthorized intrusion, and other over-the-network attacks.
  9. Maintain security patches: Make sure that your software and hardware defenses stay up-to-date with new anti-malware signatures and the latest patches. If your antivirus program doesn’t update on a daily basis, be sure to set up a regular scan and a remediation plan for your systems.
  10. Educate your employees: As simple as it sounds, this might be the most important non-hardware, non-software solution available. An informed user will more likely behave more responsibly and take fewer risks with valuable company data resulting in fewer threats to your organization.
Businesses cannot afford to take chances with security. Why? Because doing so can trigger a domino effect, causing a cascade of problems that can lead to operational outages, data loss, security breaches, and the subsequent negative impact to your company's bottom line. Looking to learn more about security for your business? Call us today for a chat.

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Published with permission from TechAdvisory.org. Source.
Topic Security
June 13th, 2014

exercisegeneral_June6_AAccording to recent research, motivation really is all in the mind, or in the memory that is! If you are lacking that get-up-and-go in exercise sessions then you could try recalling a past workout to give you a boost and get you moving. Of course, you need to keep future goals in mind but it seems you might be able to use your past to make a difference to the here and now. Is memory motivating you to keep fit? If not, find out how it can.

Why we sometimes lack motivation

If you're bubbling over with enthusiasm and firmly set on a road to a healthier you, then your motivation levels are probably flying high. However, at times in our lives motivation can dip. Let's face it, most people get busy and distracted by that time-consuming pursuit called living. However, rather than feel bad that you're not pumped up enough to follow through with your good intentions, let your past dictate your future.

The study

A recent New Hampshire University study looked at 150 students and asked some members of this group to remember a good or bad exercise memory - the other group were not asked to recall any memories so they could act as the control group. The research was focused on whether these recollections could influence the amount the students exercised over a week-long period.

The results

Those students who focused their attention on a happy, or good memory about an exercise experience in the past reported significantly higher levels of working out than the control group. Even those students who recalled less positive memories were reported to be working out more than those without any thoughts of exercise experiences.

"These results provide the first experimental evidence that autobiographical memory activation can be an effective tool in motivating individuals to adopt healthier lifestyles," wrote the researchers who were essentially looking at the power of the memory to influence certain kinds of actions, in this case exercise behavior.

Do it yourself!

While you might not feel comfortable remembering any not-so-great exercise experiences of your past, the idea that you can use your thoughts and memories to motivate yourself into action is definitely positive. Once you're done this you can also start turning around these negative memories and start to create new, more positive ones. Try it for yourself.

To really boost motivation remember a time when you really felt fantastic after working out. It might be that session when you broke a personal best, or you achieved a feat you hadn't thought possible. You could even focus on activities, such as leisure pursuits that involve exercise. Even if you have a way to go and feel that you want to leave a less healthy past behind, use your own inner resources to achieve your aims, including your mind.

The important factor is perhaps to remember yourself being active, even if you were not performing at your best or were not reaching your goals. It could be that such memories can somehow have a practical impact on what you do today simply because you are making that connection between yourself and the idea of exercise.

Meanwhile, create happy and positive exercise experiences for now and the future by getting in touch and getting involved.

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Published with permission from FitnessAdvisory. Source.
June 10th, 2014

hardware_June10_AIt’s undeniable that Macs and PCs have been locked in a battle for many years. PCs were once the go-to computer, mainly due to users wanting to use Windows and the fact that many essential programs only worked on Windows. But over the past fews years, an increasing number of programs have also been released for Mac. Because of this, many people are starting to wonder what exactly the difference is between the two systems.

Design

Apple prides itself on its iconic design while PC design depends on which company is making them. Even with the first Macintosh, introduced in 1984, the Central Processing Unit (CPU) and monitor were housed in one single unit thus reducing the number of cables necessary and creating a sleeker look. This design forward view has carried throughout the company's history and modern Macs are sleek, light, and designed to look cool.

PCs on the other hand, don’t come from one single manufacturer like Mac so there are countless designs available on the market. If you don’t like the design from one manufacturer you can simply look to others. With Mac, if you’re not keen on their design, you’re out of luck.

Specifications

While both Mac and PC have similar internal parts like RAM, hard drives, and graphics cards, their speed and capacity varies. Macs generally outperform PCs because of better hardware optimization, but tend to skimp slightly when it comes to RAM, hard disk space, and USB ports. PCs offer a wider range of customization, and you can add almost any parts you want.

Connections and optical drives found on Macs and PCs are different too. Mac offers standard selection of features including a Superdrive, audio in and audio out, USB, FireWire, Thunderbolt, and Ethernet. PCs on the other hand offer comparable features but with added bonuses like Blu-Ray players, TV tuners, touch screens, and HDMI ports.

The main difference here is that with Macs you have generally limited customization options, while PCs usually allow for a much wider range whilst supporting different kinds of hardware.

Operating System

Most PCs today come preinstalled with Windows 8.1 while Mac runs OS X Mavericks with users having the option to upgrade to the new OS X - Yosemite - this fall. OS X is generally thought to be more user-friendly, while Windows PCs generally see a more comfortable user base and a higher number of programs that work with the OS.

However, with the increasing adoption of virtual desktops and cloud systems, the idea of a separate OS being better is quickly falling to the wayside. This is especially true if you use a virtualized desktop solution where you connect to a server which delivers your desktop.

Software

One of the biggest reasons as to why Mac hasn’t captured a larger share of the market is due to the lack of software for its OS. This is most obvious in business computing where many applications are standardized for Windows but are not available on Mac. That being said, the major programs businesses use on a daily basis are all available for Mac too, so it's more the customized software you will need to look into.

User interface (UI)

While many computer users will proclaim one or the other superior when it comes to user interface, or UI, this is ultimately a matter of personal preference. Highlights of the UI in Mac include Launchpad which is a screen full of app icons for easy access, hot corners that can be customized for various types of views, a dock featuring your favorite apps, full screen mode for apps, and spaces that create as many desktops as you like to help minimize clutter.

With PCs UI, highlights include a touch-friendly interface which contains live tiles or rectangular boxes on the screen that represent an app and which is refreshed with the latest app content. Above all, Windows has the familiar desktop which almost every computer user is comfortable with using, and may even prefer.

There are more components that set Mac and PC apart. Find out more next month where we will dig into security, selections and customer satisfaction between the two.

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Published with permission from TechAdvisory.org. Source.
Topic Hardware