Social media has become an important part of any business's marketing strategy. By having an active presence on the main networks, you will likely see increased sales or at the very least an increase in brand recognition. So, while social media is an invaluable marketing tool, there are also other departments which could benefit from it.

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

It seems that there is a security threat or leak in the news almost every week. The majority of these leaks tend to revolve around account information and passwords being stolen and released on the Internet for anyone to view. In truth, most of the passwords released are secure, but not 100% secure. Anyone with a powerful enough computer and the right tools can crack almost any security measure. The only thing you can really do is come up with strong passwords.

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don't pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren't impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don't use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it's as simple as looking through that account's information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It's therefore important to use a different password for every online account. They key here is to try and use a password that's as different as possible. Don't just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don't use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don't use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don't use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it's possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.

 

Corporate Social Responsibility, or CSR for short, is the idea of integrating social and environmental ideas into your company, daily operations and interactions with all stakeholders. One of the more common CSR practices adopted by companies of all sizes is the idea of 'going green', or helping the environment. This is a great idea, not only does it make the Earth a better place, it makes your company look more caring; human even. The thing is, it can be hard to actually go green, but there are some apps that can help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it's safe and if it's green.

With over 170,000 ranked products in the app's database, it's a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It's really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It's available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone's accelerometer and manually entered data to assess your vehicle's power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It's available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.

Email is among the most important tools at a manager's disposal; it's often the main form of communication with suppliers, employees, customers, etc. With the smartphone, you can now take your email with you and be in near constant contact. If you have an iPhone and use the Mail app, you may have noticed that email attachments are a bit different from other apps.

Below is a brief overview of how iPhone's Mail app's attachments work.

How to open an attachment If you get an email with an attachment, open the message and scroll down to the bottom of the message. You will see the name of the attachment along with the file type and size. If you tap on it, your phone should open it in a new window. You can then zoom in/out and scroll around.

Some attachments can be downloaded by tapping and holding on the attachment. After about a second, a pop-up menu will show, and you should be able to select to save it. Instead of saving the attachment, you can also choose to open it using other apps.

Why won't some attachments open? There may be a time where you get an email with an attachment that can't be opened. You will still be able to see it in the email, but you won't be able to tap on it. This is because the Mail app doesn't support all file and document types.

Don't worry if you can't open an attachment as chances are there's an app in the App store that will open it. The easiest thing to do is look at the file type of the attachment, which is usually indicated by a three letter code at the end of the file name. For example, a Word document will be FILENAME.doc or FILENAME.docx. A quick Internet search for something like, 'iPhone app that can open .ddd' will usually return results with an app that can open your file.

Once you download the app, try pressing and holding on the attachment in Mail and selecting Open in... from the pop-up menu. Look for the app you downloaded and tap on it.

How to add an attachment to emails You can add an attachment to an email by pressing and holding on the body section of a new email. A pop-up menu should come up, if you scroll left you should see the Select/Paste option. Tapping on this will allow you to select either a photo, video or message which you can attach to the email. Unfortunately, there isn't much else you can attach, so if you need to attach a document or other file type, you would be better off doing so on your computer.

If you would like to learn more about the iPhone and how it can help you, please contact us today.

It's safe to say that every business has goals, some are more clearly defined than others, but there is always something managers and owners strive for. During operations, you need a way to figure out how and if you are reaching your goals, this is usually done through the use of Key Performance Indicators (KPIs). The question many ask though, is what exactly are KPIs?

Below is an overview of KPIs for business.

Define: KPI The Key Performance Indicator (KPI) is a tool used to measure performance of a business or employees. Many businesses use this tool to look at either the overall performance and success of all or specific operations. To many, the terms performance and success are synonyms.

How do KPIs work? Most modern versions of this tool come in the form of software applications that track specific data and criteria set by managers or owners. The software allows them to compare these criteria, commonly referred to as Score Cards, with the established goals and gauge overall performance or success.

This data, usually collected from spreadsheets, databases or even manual data entry, is displayed to the user in an easy to read format called a dashboard. The dashboard is typically a graph or similar visual display.

A common dashboard is the traffic light. Let's say for example that a company is measuring the success of their latest marketing campaign. A green light indicates that the expected number of conversions is being met or exceeded, yellow means actual conversions are slightly below normal and red means actual are well below expected.

Benefits of KPIs The biggest benefit of these tools is that they allow users to easily gauge the performance of a business. Beyond that you can set many KPIs with triggers that will alert you when the measurements are poor. This will allow the company to figure out ways to fix issues before they can cause bigger problems.

Effective KPIs For many businesses, effective KPIs are tailored to the needs of the business. For the majority of businesses, KPIs need to be: Measurable, achievable, specific and result-oriented. The best way for a business to figure out the which will be the most effective is for the manager or owner to look at the aspects that are most important to a business.

This can be hard to figure out, especially for business owners who often think that everything related to their business is important. A business intelligence expert or IT partner can help define what really matters most and help to implement the tools needed.

If you are looking for a better way to measure the success or performance of your business, please contact us today.

Winston Churchill once said, "To improve is to change; to be perfect is to change often." This saying is something almost every company in the tech industry takes to heart. There are very few products that stay the same, software included. Because of this rapid pace of change, there will come a time when older software is no longer supported. Microsoft has made a recent announcement that businesses should be aware of.

For businesses running Office 2003 or Microsoft XP SP3, you need to be aware that Microsoft has announced that they will stop supporting these products on April 8, 2014. This could have far reaching consequences for businesses that use these platforms.

What does this mean for my business? When a company like Microsoft says they will 'stop supporting' what they mean is that they will usually stop providing updates, paid support, security updates and maybe even online based support.

The biggest problem with a move like this hinges on security. If a hacker finds a security exploit on an older system that a developer has stopped supporting, your systems could be open to attack. Beyond that, if you have paid for support, you will no longer have it if the software stops working. These two reasons alone will eventually lead to higher IT costs.

When it comes to programs like Office and XP, there is another downside to this withdrawal of support: It is highly likely that future versions of the software will be incompatible with what you are running. This means you likely won't be able to open newer versions of Office documents, which could create problems especially if you have clients who use newer versions; you won't be able to read/edit the documents. What can we do? The easiest thing to do is to upgrade your software. This may be easier said than done, especially if you have a tighter budget. Luckily, you have more or less one year to upgrade, and in this modern age you have more than one way to update. Possibly the best is to work with an IT partner who can help develop a solution that will fit your business and budget.

If you're still using Office 2003 or XP SP3 in your office, contact us today to see how we can help.

Have you ever talked with, or listened to computer or tech experts and heard them banter back and forth using terms that sound outlandish and weird? It's possible that one term that's had you scratching your head is overclocking. The question some manager's may ask when they hear this tech term is, "What exactly is overclocking and can my business benefit?"

Here's a brief overview of overclocking.

Definition: Overclocking When it comes to most tech based devices, the processor (or CPU) is the integral component that functions as the brain of the device; it runs the show. The job of the CPU is to take instructions and input from all the other devices and components and execute them. For example, double-click on a program on your desktop and the CPU computes what to do with the mouse click (open the program), and runs the related code, which is shown as the program opening.

One thing many computer sales people talk about is processor or CPU speed. This is the number of instructions it can run in one second. These instructions are grouped together into one cycle, and one cycle per second equates to a Hertz. You may see computers that have 2Ghz processors, this means 2 Gigahertz or 2,000,000,000 cycles in one second.

Now, when manufacturers release a new CPU they design it to run at a standard, or optimal speed, and will generally limit it. This is done to preserve the life of the components, however there are often ways to break this speed limiter. When you raise the maximum clock speed, beyond the intended clock speed, you are overclocking it.

Why overclock? The main reason users overclock a processor is to make their computer or device run faster. By overclocking, programs will often run or open faster and the general operation will seem smoother. In other words, you can get more out of existing technology without paying to upgrade.

Are there any drawbacks? While overclocking will give you more power and speed, there are some serious drawbacks that make this option risky. The biggest being heat. As you probably have noticed, when you use some devices (say a laptop on your lap) for an extended period of time, they get warm. That's because the components of computers create heat, lots of heat. When you overclock, the processor works harder, thereby generating more heat.

Computers are designed to operate at certain temperatures and if this level is surpassed, the components can wear out more quickly or in extreme cases melt. This means that overclocking will cause your computer's parts to wear out quicker and will decrease the life of the device.

Should we overclock our devices? Did you know that you can overclock nearly anything with a processor? The most common are computers and new smartphones, especially Android devices. When you hear people talking about overclocking their device, they are almost always talking about personal devices.

While it's true, you will get a speed boost in the short run, overclocking will increase your IT budget in the future, because you will have to replace parts more often than is usual. Because most businesses tend to use their technology longer than personal users, any action that causes tech to wear out more quickly is not a good idea.

That being said, you can also do the opposite of overclocking. Underclocking is telling a computer's processor to run slower than it's designed speed. This will increase component life but decrease processing power, and could be beneficial for companies that have new computers and don't need intensive computing resources.

Before you take any actions however, it is best to talk to us, as we may have a better solution for you and one that will cost less.

Email has become the main communication medium for companies and the public alike, as it's just so much easier and faster than writing a letter or even making a phone call. Unfortunately, email has also made it easier to commit crimes like fraud. It can be hard to detect a fraudulent company or email, but there are some things you should look out for.

Here's five tips to help you spot email frauds or scams.

Look at the email address One of the easiest ways to spot a fraudulent email or scam is by looking at the email address of the sender. Many credit card application scams use third party email services like Gmail or Yahoo. Some scammers go so far as to set up accounts in the name of the company e.g., AMEX_121@gmail.com.

Sophisticated scammers will actually try to copy the legitimate company's email account - a practice called spoofing. They will usually have a few changes like a missing letter from the address, or an extra . added.

The easiest thing you can do is look for the sender's site on the Internet. For example: You get an email from AMEX OPEN (American Express's small business credit card) and notice that the sender's email address just doesn't look right. Go to Google and search for amex fraud. You'll likely find the fraud page which tells you exactly how the company sends emails. If the sender is a smaller company, most of these will have email contact addresses right on the site, take a look and compare the two. If they are different, the email is likely a scam.

Look at the sender's website If you think an email is fraudulent, try looking up the website associated with the sender. Should you be unable to find the site, it's likely a scam.

If you find a website, click through some pages to see if there is anything that looks out of place. For example a website selling a new financial service has pages with Coming Soon or you get errors when you try to load the page. If it looks fishy, it likely is - delete the email.

It would also be a good idea to go to archive.org's Wayback Machine, copy and paste the website's URL into the The Wayback Machine Search bar and hit Take me back. This will bring up previous versions of the website. If you see that the site in question was something completely different a few months to a year ago (e.g., it is a financial services page now, but six months ago it was a page selling prescription drugs), chances are high it's a fraud.

Call them Many scammers will put phone numbers into emails to make them look more legitimate. If you are unsure about whether this email is legitimate or not, why not try calling the number? Many scammers run more than one fraud operating at the same time and may answer the phone with another name, or not at all.

Similarly, if you call a local number of a supposedly small business and get routed directly to voicemail, it's likely fraud.

Look carefully at the body of the message The body of the email can also be a great way to suss out email scammers and potential fraud. Because many fraudulent emails originate outside of the major English speaking countries, there will often be language that just sounds different from the way people write in your area. One great example of this would be a line like 'We wish to sell you a great product.'

You should also look for spelling errors, grammar mistakes or inconsistencies. While some fraudulent emails will have minor spelling inconsistencies, others will spell common words wrong. If you see mistakes like 'our product are a great deals', this should raise a warning flag.

Spelling and grammar errors are a part of business communication, so don't expect a perfect email from all companies, especially if you see that the company is located overseas. It's the emails with mistakes supposedly coming from companies in your area that should really raise alarm.

The sender asks for money or passwords It's kind of an unwritten rule that when sending out emails you never ask for a person's credit card number or account passwords. Banks, large companies and many social networks will never ask you for passwords or account information, credit card numbers, pin codes, etc of any kind over email. If you notice that an email selling something asks for you to reply with a credit card details so you can make a purchase, it's best to delete the email as it's likely a fraud.

Email fraud is a big deal, and unfortunately it will likely become even more common in the near future. This means you should be able to spot potentially fraudulent emails. If you think an email is a scam, it's best to just delete it immediately. Don't respond or forward it to colleagues or employees. If you need to let people know, write another email that describes the suspected email but has no links. You can also forward a screenshot to your colleagues or friends to illustrate the scam.

Looking for more ways you can protect your company? Contact us today. We can work with you to develop a security system that will meet your needs.

One of the most important aspects of the smartphone is the app. Apps are small programs that essentially give the smartphone its functionality, and are usually downloaded onto your phone from an online store like iTunes or Google Play. Android users who download apps from Google Play have over 800,000 apps to choose from, many of which that could be useful for business owners and managers. One particular app brings more functionality when making calls.

Call Notes is an app for Android that adds notes to the phone interface while you are making a call. When you receive a call the note, which you can attach to the caller's profile, is shown on the screen under their picture or the call icon. The note can be moved anywhere on the screen and edited during the call if you purchase the Pro version.

Why is this app useful? If you make business calls on your Android device and would like to have some information about the caller on hand, this app could be a good tool. The Pro version also allows users to add a company name and a title which can also help. Being able to create notes while in a call is also useful. For example If the caller says something, or you agree on something and you don't have any paper handy you can add a note.

How does it work? You can download either the free or Pro version from Google Play and install it on your phone. To add a note to a contact you:

1. Open the app and select Edit Note.
2. Scroll to the contact you would like to add a note to and tap on their name.
3. Tap on the empty black area and your keyboard should pop up. Enter the note and press Save.
4. The note should show up the next time you call/receive a call from that contact.

If you get the pro version, you can enable the editing of messages during a call by opening the app and selecting Settings followed by Buttons. Tap on Edit note button so that the box is ticked and you will be able to edit notes during the call.

Another interesting feature is you can add a button to the note that will enable you to easily access your phone's calendar during a call. This can be a great help, in that you can easily schedule a meeting while on the call. To add the calendar button to a call note: Open the app and press Settings. Tap on Buttons and select Calendar button from the menu that opens.

This is just one of the numerous functionality based apps that can be added to make your Android phone even more useful. What are your favorite business oriented apps? Let us know. And if you're looking for more information on how an Android device can be used to improve your job, contact us today.

Social media has been around, in one form or another, for more or less a decade now. It's kind of hard to believe the change it has brought, some even find it hard to live without. While many services have come and gone, there are a few that have real staying power. The newest being Pinterest, which has recently been redesigned. This redesign also introduces two new features businesses could benefit from.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

1. Log in to Pinterest.
2. Hover your mouse over your profile/business name at the top-right of your profile.
3. Click Switch to the New Look.
4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

• You can see all pins on the same board.
• You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
• Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

1. Logging into your Pinterest account and going to business.pinterest.com.
2. Pressing Convert your existing account and choose your type of business.
3. Entering the relevant account information like the name of your business, address and website.
4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

• The number of daily pins and pinners on your site.
• The number of re-pins you have done.
• How many times your content has been repinned.
• The number of clicks and website visits.
• The most clicked and repinned pins.
• The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.