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July 4th, 2014

BusinessValue_June30_ALast month, in the first part of our article about how to successfully share content on social media we covered five tips to follow. From writing longer content, to using images, and playing on specific emotions we highlighted some great information that can really help get your content shared. This month, we take a look at the next five tips.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

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Published with permission from TechAdvisory.org. Source.
July 3rd, 2014

AndroidPhone_June30_AGoogle Docs is becoming an increasingly popular tool for many business users, especially due to the fact that the solution offers a powerful suite of productivity apps like Docs and Slides. Earlier this year, these apps went mobile, with Google releasing standalone mobile versions of Docs and Sheets. The popular presentation creation app Slides was missing however, with Google explaining that it would be released 'later'. Well, Google has delivered on their promise and released a Google Slides app for Android devices.

What exactly is the Google Slides app? I thought it was part of Google Drive...

As many who use Google Apps know, productivity apps like Slides, Docs, and Sheets are part of Google's cloud storage app - Drive. If you have used the Drive app on your phone or tablet, you likely also know that you can create, edit, and share documents via this app.

This development is an effort to extend the capabilities of Drive, while simultaneously making it easier for users to access their individual files. For example, if you are a heavy user of Slides it can be a little annoying and time consuming to open the Drive app, search for the file you want, open it, and start editing. Now, if you have the app installed you can open it for immediate access to your related files, in this case Slides.

The key here is to think of the Slides app as a branch of the Google Drive App, as all of your files are still linked to Drive. Create a presentation using the Slides app and it will show up automatically on Google Drive as well as in the app. This app has all the same features as the Drive version, it is just that the app has been specifically written for mobile devices and designed for ease of use.

What can I do with this app?

As we stated above, the main focus of the Slides app is to allow you to create and edit presentations from your Android device. As such, there are a number of useful features:
  • The ability to create and edit presentations offline. As long as you have accessed a Slides presentation while online, it will be made available for you to open and edit offline as well. You can also save individual presentations to your device's hard drive and have the file updated when the presentation is.
  • Advanced sharing features. You are able to share your presentation from a mobile device and have users on their devices or computers collaborate on the same file.
  • Automatic saving of presentations created and edited on the Web. As long as you have an Internet connection, changes made to files via the app will be synced with Google Drive and reflect on all versions of the presentation. If you are offline, the changes will sync when you are next online.
  • The ability to open, edit, and save Microsoft PowerPoint presentations directly from the app. This is a big feature, largely due to the fact that many businesses use PowerPoint instead of Slides. What this means for you is that you can view these files without PowerPoint installed on your device.
  • Full editing capabilities. You are able to create slides, add text, edit slide order and the overall format of your text and slides.
  • Present directly from your device. You can run presentations on your device or connect to a projector using adapters that can usually be purchased for your device.

Where can I find the Slides app?

This app is available now on Google Play. To install it you can:
  1. Open the Google Play app on your device.
  2. Press the magnifying glass and type in Google Slides.
  3. Tap on the app and select Install.
  4. Open the app when it has been installed.
When you open the app, you should see all of your slides related to your Google account pop up in the app.

If you are looking to learn more about Google's apps on your Android device contact us today to see how we can help ensure that you get the apps your business needs most.

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Published with permission from TechAdvisory.org. Source.
July 2nd, 2014

Windows_June30_AMicrosoft's operating systems (OS) have seen additions of several highly useful features throughout the evolution cycle of the OS. The hibernation feature, first introduced with Windows XP, is a solid example of one of the most useful power features. Ironically, with Windows 8 the hibernation feature is not readily visible but it is still a part of the OS. So, let's take a look at how to enable hibernation on Windows 8 and consider how useful this feature can be for your business.

What is Hibernation mode?

Hibernation allows you to power down your computer while retaining its current operating state e.g., leaving programs open. In other words, with hibernation, your computer saves the contents of its Random Access Memory (RAM) to your hard disk or other non-volatile storage, so that when you want to resume your work you can start where you last left off. Available on every Windows OS, hibernation can usually be set in your power settings manually or even automatically so that it activates when your laptop's battery is low.

How to enable hibernation on your laptop or computer running Windows 8:

  1. In your system tray, click the battery icon and select More power options from the panel that pops up.
  2. In the Power Options window, select either Choose what closing lid does or Choose what the power button does from the left panel.
  3. In the power options window, click on the blue text that says Change settings that are currently unavailable.
  4. At the bottom of the window, a new set of options will become available. Check the box next to Hibernate and click Save changes. Voila, the hibernate feature will now show up in the power options window that is displayed when you press the power button on your computer or laptop.
This feature allows you to resume work from where you left off within seconds, since you don’t have to boot up your computer nor re-open programs you were using. Not only that, but hibernation saves more battery power than sleep mode and uses no power while hibernated, a feature most laptops can really benefit from.

Hibernation is also useful if hardware maintenance has to be performed which requires powering down the hardware. For servers which need to be started up as quickly as possible after maintenance, hibernating and getting going again can be much quicker than shutting down and restarting the server applications.

Despite the benefits of hibernation, it is important to note that your computer does need to be shut down every once in a while to avoid performance degradation. Moreover, you should avoid hibernating your computer when you know you won’t be using it for a long period of time.

Hibernation mode can help boost productivity, decrease boot-up time, as well as help save your computer’s battery time. Interested in learning more about Windows 8/8.1 and its features? Contact us today for a chat.

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Published with permission from TechAdvisory.org. Source.
July 2nd, 2014

SocialMedia_June30_ALinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The question many ask is: How exactly do you go about achieving this?

In this article we will go over eight important steps you need to take in order to build the perfect LinkedIn profile. In fact, we came across a great infographic on Link Humans that could be a big help when following these steps. We strongly suggest you take a look at this when building your profile.

Step 1: Establish your profile

While you don't have to join LinkedIn, it is a good idea if you are looking to connect with other business owners and colleagues through a more professional, business style networking oriented social network. If you do want to connect at this level, the absolute first thing you need to do is to create a profile. This can be done by:
  1. Going to LinkedIn's website (linkedin.com).
  2. Clicking on Join Today.
  3. Entering the relevant information on the following page. We recommend using the name the majority of your customers and clients know you by and your work email address. Personal email addresses are fine if you don't want to fully represent your company.
  4. Selecting Join LinkedIn.
If you use your Facebook account for business, you can also sign up using your Facebook account. Just follow steps 1. and 2. above and click Sign Up with Facebook. You will be asked to log into your account (if don't already have Facebook open in another tab on your browser) then approve the account access rights. Once you've done this you should see your basic profile pop up.

Step 2: Select an appropriate picture

LinkedIn is a work-related network, and to that end you will need to present the right corporate image; this means uploading a professional profile photo. This image should clearly show your face and be cropped to show mainly your head and upper body. The background should be clear or unobtrusive, allowing you to be the main focus.

If you don't have any professional head shots, it might be a good idea to get some taken. Most photographers can snap a few for you, and will be able to provide you with information about how to pose and dress for the shots.

You can add an image to your profile by:

  1. Logging into your profile.
  2. Hovering over Profile which is located in the menu bar at the top of the screen.
  3. Clicking on Edit Profile followed by the camera icon at the top of your profile.
  4. Pressing Change photo and then selecting the image you would like to use as your profile picture from a file on your hard drive.
  5. Ticking Save to set your picture.
The reason a good picture is more important than on other networks is because it has been proven that profiles with professional looking pictures are easier to find and also enhance the potential that other members will want to connect or even recognize you.

Step 3: Fill in your basic information

Once you have a great picture set on your profile go back to the editing screen and add your basic information. This includes your name, role, location, and company. Also, click on the Edit Contact Info tab to the right-hand side of your basic information section. Add as much contact info as you feel comfortable with; we recommend your email address and company website at the very least.

Step 4: Determine who your main audience will be

Before you begin to fill in your profile, you should take time to determine what the purpose of this profile will be. Will it be used to find new colleagues? Or will it be used to connect and communicate with your colleagues? Or, will it used to find prospective clients? Each reason will determine what information you should include in your profile along with the relevant keywords.

For example, if you would like to find new employees you can tailor your profile to show what you do in your job and what makes it so great. You can then also come up with more relevant keywords to use in your content. For example, using the words 'career' and 'job' and including in your summary information about who you are looking for will definitely attract prospective hires. However, this profile likely won't attract colleagues or clients.

Don't feel that you have to limit yourself to one set function however. For example, there are many crossover terms that both clients and prospective employees will search for. So, if you want to use your LinkedIn profile for more than one reason, take some extra time and try to figure out which keywords and ideas you think will work well. The great thing about LinkedIn is that you can always edit everything at any time. So, if you want to switch your audience, you can easily do so by simply editing parts of your profile and changing keywords.

Step 5: Write a solid summary

The summary of your LinkedIn profile is a place where you highlight who you are. Take time to craft this so that you can showcase what you do and your main strengths. Be sure to use relevant industry and position specific keywords and terminology that you believe your audience will be searching for, as this language will make your profile easier to find in searches.

The key here is to write a summary that not only explains what you do and your experience, but showcases who you are. Use active language like 'I', 'my', and 'me', and be sure to include a way for people who don't have a LinkedIn profile to contact you - usually an email, link to your website or a phone number.

Step 6: Add your past and present positions

Once your summary is finished, you should move onto your current and past positions. This section should reflect your resume and highlight the experience you are talking about in your summary. It would be helpful to try and work in some of the keywords you used in the summary or identified earlier in order to really make your experience really stand out.

Chances are you aren't looking for work, so you can deviate a little from your resume here, and highlight what you do best, or how you can help your audience best. Feel free to leave out points that may not be 100% relevant or interesting e.g., how many people you manage, sales goals, etc.

Step 7: Start connecting

Once your profile is mostly complete with experience and a summary, you can start looking for people to connect with. Start by searching for people that you know or work with on a regular basis and inviting them to connect.

Next, join a few groups that are related to your position and industry. These can be found by hovering your mouse over Interests which is located in the menu bar near the top of the window. Select Groups from the menu that drops down and then select Find a group from the right-hand side of the page that opens. Some groups are private and will require you to ask to join them, but don't be afraid of sending in your request.

Once you have joined some groups and started to make connections be sure to be active on the network. It will help to join in on conversations held in your groups and post content on a regular basis. And, if you meet new clients or people don't be afraid of looking them up on LinkedIn and asking to connect with them!

Step 8: Work on your awards and recommendations

Finally, start recommending people that you know. You can do this by going to a colleague's profile and scrolling down to their Skills and Endorsements section. Find skills that you know they possess and press the + Endorse button beside the skill. Most people will also do this for you as well.

If you have won awards in the past, be sure to include these as well, especially if they are relevant to your intended audience. Just be sure to pick the awards that really highlight your skills, as an Employee of the Month award may not be the most relevant.

From here it's really just a matter of tinkering with your profile on a regular basis. Be sure to be active and ensure that your profile really reflects who you are. Doing this will create a stand-up profile you can be proud of.

Looking to learn more about LinkedIn and how to use it for your business? Contact us today to see how we can help.

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Published with permission from TechAdvisory.org. Source.
Topic Social Media
July 2nd, 2014

exercisegeneral_July1_AGetting in shape and keeping fit should be taken taken seriously as it will ensure that you enjoy better health and an improved quality of life but that doesn't mean it can't be fun too. And now your phone can help you get the exercise buzz. As the number of fitness apps increases so too does the variety and there are many interesting, quirky and downright different tech treats in store to help motivate you, get you moving and help you reach your goals.

Technology is muscling in on the growing fitness industry, and while you can't beat getting fit with us, you can also integrate some great apps to help you along the way. Here are five that you might want to download:

Thank Dog!

A dog is not just a best friend but your best workout buddy too! Thank Dog! takes the power of cardio exercise and combines it with a dog obedience program, meaning you can get in shape and your K9 partner's behavior is shaped up too. Create a playlist and set off on 20 x 1 hour routines with video guidance on what to do for you and your canine cardio chum. All you need is a dog, an iPhone and a resistance band. The cost is less than a US dollar.

Nexercise

Touted as the ultimate fitness app for the less active or even downright lazy, Nexercise turns a workout into a blast of fun activities that become part of an online game. The more you move the more you can win prizes and medals, and even earn points to shop with or you get discounts. All you have to do is to log activities for 15 minutes, which can include looking after the kids or dancing. Keep your phone on you so your movement can be tracked and compete with friends too. There's so much motivation that you won't even think that you're exercising. Available free for Android and iOS users.

Gym Shamer

Ever talked the talk but failed to walk the walk? Put your pride where your mouth is with Gym Shamer. The amount of times you turn up to train with us will be tracked and if it doesn't match with the goal you have set, then prepare to be named and shamed via social media. By connecting to Foursquare, Facebook, and Twitter there's no way you not checking-in will go unnoticed! Will the shame of looking bad to people you know make you feel guilty enough to keep your fitness promises? It's all a bit of fun really. All you have to do is sign-up with your Foursquare account.

Fit Freeway

Never again will you say that the elliptical or bike is boring! Speeding ahead with the old-style car racing game Fit Freeway it is easy to get caught up in the action. The faster you go the faster your car goes, as your device's accelerometer reads the vibrations from the equipment using unique motion capture technology, With a front-facing camera you can not only see all the action but use your head position to steer your car too to keep it, and ultimately you, on track. As you race forward it is easy to forget that you are really working out to pick up speed. There are eight stages to race through, with different difficulty levels and play modes, as well as IPod music support available too.Available free for iOS users.

SpecTrek

If you see a ghost in your neighborhood who you gonna call? With SpecTrek you can save the world from ghostly invasions by catching spectres in a fun augmented reality ghost hunt. In other words, as the game states, you can "protect the world, stay in shape". GPS enabled, ghosts appear in certain locations and it is your mission to get to them, scan them using the app and then capture them. A realistically spooky app that gets you moving in a fun and entertaining way. Available for Android and iOs users for less than a few dollars, there is also a free Lite version too.

Next month we will look at some quirky fitness apps. Stay tuned!

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Published with permission from FitnessAdvisory. Source.
June 26th, 2014

Security_June23_ABusinesses are relying increasingly on virtual machines to handle more critical data and tasks than ever before. Still, many are misguided about their security needs in a virtual environment. There are several myths that if believed can have serious consequences; leaving your organization vulnerable to an attack. Understanding these issues is key to helping you make better and safer decisions about the virtual environment of your business.

Myth No.1: Existing endpoint security will protect our virtual environment

Most traditional endpoint security solutions are virtual-aware and provide low levels of protection. This simply isn’t enough. Depending on the virtualization platform used (VMware, Microsoft, etc.), your traditional endpoint security suite can probably recognize virtual endpoints. However, this physical software often can’t bring its full tool set of anti-malware to the virtual world, meaning it can only perform basic tasks such as on-access scanning.

Therefore what you need is a solution that has been designed to keep both virtual and physical computing environments secure. There are a wide-number of solutions out there, and the best one for your business will depend largely on the virtual environments you employ. We strongly recommend talking to IT experts like us, as we can help determine, or even offer, the strongest security based.

Myth No.2: My existing anti-malware doesn’t interfere with my virtual operations

Performance issues can create security gaps that don't exist in your physical environment. Traditional endpoint security uses an agent-based model where each physical and virtual machine has a copy of the security program’s agent on it. This agent communicates with the server while performing security tasks. This is fine for physical machines, but if you have 100 virtual machines running off of one main environment that has been infected with malware, you’ll also have 100 instances of malware running on the machines.

This high level of duplication can cause massive performance degradation and waste tons of storage capacity. Therefore, you should make an effort to ensure that all of your systems including the main ones are without malware. This not only makes every system secure, but can also speed up overall operations.

Myth No.3: Virtual environments are inherently more secure than physical environments

Sadly, this just isn’t always true. Virtualization is designed to allow software, including malware, to behave as it normally would, and malware writers will target any and all weak points in a business’s network to accomplish their goals. An attacker who compromises one virtual machine and finds a way to jump to the hypervisor - the system that enables the virtualization - then has access to every virtual machine on that host.

Therefore, malware scanners on both the user and main systems would be a good idea. If it does happen to get on a system, the chances of it spreading are drastically reduced.

Myth No.4: Using non-persistent virtual machines effectively secures a network

In theory, any machine that encounters malware is wiped away and recreated cleanly. However, we are now seeing malware that is designed to survive teardown of individual machines by spreading across the virtual network. This allows it to return when new virtual machines are created.

Additionally, being too eager to create new machines on demand can result in virtual machine sprawl, which happens when virtual machines are created but then forgotten. This leads to an unmaintained virtual endpoint operating without your knowledge. Even if the rest of your virtual machines are secure, it’s possible for one machine to eavesdrop on the traffic of another virtual machine, leading to privacy and security risks.

The best solution to this is to employ an IT manager who can track and maintain systems. Many IT partners offer a solution like this, so experts like us may be able to help ensure your systems are secure.

Myth No.5: Specialized virtual security programs are more or less the same

There are various approaches to virtualization security and your network will probably need a blend of available options. This all depends on what you’re trying to protect.

A non-Web-connected server is going to have entirely different security needs than a virtual desktop of a server that manages customer information. Implementing one without the other simply just won’t do in today’s world, where attackers are set on getting their hands on your data.

Proper security is vital in making virtualization a critical component of your business IT infrastructure. Looking to learn more about virtualization and its components? Contact us today and see how we can help.

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Published with permission from TechAdvisory.org. Source.
Topic Security
June 25th, 2014

iPhone_June23_ALook around the office at the mobile phones your colleagues are using. There is a good chance that the most common phone is Apple's iPhone. Known for its usability and sturdy build it is simply the favorite choice for many users. In early June, Apple introduced the latest version of the operating system for iPhone users - iOS 8. When it is pushed to devices in the fall, there will be a number of new features introduced, including an improved Notification Center.

About the iPhone's Notification Center

The Notification Center feature was introduced with the release of iOS 5 and is available on every Apple mobile device. The idea behind it is that it can show you an overview of alerts and updates from specific applications. On iPhones and iPads this is an area where all of the most important information can be accessed quickly.

You can access your Notifications Center by swiping down from the top of your screen. When it is open you will see three views:

  • Today - Important information about the day, including upcoming calendar events, the weather, and other relevant information.
  • All - All alerts, including emails, messages, and updates from apps like Twitter.
  • Missed - Notifications that you have missed in the past 24 hours.
If you tap on any notification or alert, the app associated with it will be opened and allow you to view the content or update in full. For example, when you get a new email, Notification Center will alert you and show who it's from and even some of the content. Tapping on the message will open the Mail app, allowing you to interact with it directly from the main app.

For many users, this is among the most useful iOS features, but many have commented that it feels unfinished. Sure it provides a way to quickly access important information but it is largely static and limited in use. Apple aims to change this with the release of iOS 8.

Notification Center's iOS 8 update

When Apple introduced iOS 8 in early June, they announced that the Notifications Center will be getting widgets that will help make the Center even more functional - providing you with greater information all in one place. Those who have used an Android device before are likely well aware of widgets. These tiny versions of apps display useful information without having to open the app itself.

For example, on Android devices you can add an email widget to your main screen that allows you to read and reply to emails directly from your home screen without having to open the full version of the app.

Apple has decided to take another path with the implementation of widgets, instead baking them into the Notifications Center. With iOS 8, you will still be able to swipe down to access your Notifications Center, only now there will be way more information. In the example Apple demonstrated, there were widgets showing the latest scores of a baseball team and eBay auctions that you could bid on directly from the screen, without having to open the eBay app.

Of course this was just a demo, but you can bet that when iOS 8 is launched, you will start to see useful apps updated with widgets that you can add to Notification Center. If for example you use a note app like Evernote, there is a good chance that you will be able to create or edit a note in the Notification Center, without having to open the app itself.

It is clear that with the impending update, Apple is striving to implement a better and easier way for you to interact with your phone. For many business users this will mean less time having to open apps and search for the information they need. It will be interesting to see what business-oriented apps developers come up with next in terms of making the iPhone an even more effective business device.

Contact us today to learn more about the iPhone and how it can help improve your business.

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Published with permission from TechAdvisory.org. Source.
Topic iPhone
June 23rd, 2014

exercisegeneral_June23_AAn exercise plan can be a healthy part of a recovery plan; however as prevention is better than cure, there is a lot to be said for adopting a fitness strategy that can help guard against certain ailments and certainly minimize the risk of injuries. Along with exercise to energize for recovery, you might want to consider the protective power of exercise too!

Exercise is good for the health. It is a valuable necessity that can really support your physical fitness levels, your mental health and also look after your internal systems, so that your body and mind are performing at optimal level. With the right nutritional back-up, a good exercise plan can really help you recover more quickly from certain health problems or at least alleviate the symptoms. Alongside this, exercise can help prevent illness too by:

  • Boosting the immune system: Your immune system is your defence against microorganisms attacking the body and it makes sense that to be strong and healthy you need a strong and healthy protective response. If you exercise, the bacteria-fighting cells work faster and therefore more effectively than in those people who don't stay in shape. While exercise provides a short-term post-workout boost this is still better than not having this extra help.
  • Improving cardiovascular and respiratory health: When you exercise your heart rate increases and more oxygenated blood gets pumped around the body. In turn, this helps the lungs become more efficient at dealing with this oxygen as it is delivered to the different parts of your body. These functions are essential for healthy living and to be able to create a strong body that can resist illness.
  • Reducing the dangers of obesity: Heart disease and Type 2 diabetes, both are life-threatening conditions that are in part impacted by obesity. Cardio can keep weight off, creating stronger more powerful muscles which in turn helps to burn fat. With more sedentary lifestyles and the increase in convenience foods, the need to proactively keep moving has never been as prominent as it is today.
  • Lowering blood pressure: Cardio workouts exercise your cardiovascular system and this means keeping your heart and blood vessels in a healthy condition too. Couple this with keeping excess weight off and being active becomes a great way to lower blood pressure. Not only that, but exercise can reduce stress which also has an effect on blood pressure.
  • Helping bones and joints: Strengthening or weight-bearing exercises can help protect against bone density loss which is a natural sign of aging and thus guards against osteoporosis. Exercise also builds up muscles around the joints and protects these from injury or problems related to them being vulnerable.
  • Regulating hormones which have a role in certain illnesses: Certain health problems can affect your body's ability to create or use the right hormones. Also, an imbalance of hormones can play a role in making you feel unwell too. In short, hormones are related to wellbeing, and exercise can balance hormones successfully.
Whilst the impact of exercise on our health may not yet be fully understood, on a very basic level there is a need to keep active and stay in shape to function at your best. A healthy lifestyle is a balanced and functional lifestyle where your quality of life does not suffer because you are not fit enough to do what you want to do or because you suffer from health complaints which could be avoided or lessened as a result of a more active fitness regime.

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Published with permission from FitnessAdvisory. Source.
June 20th, 2014

Office_June18_AMicrosoft Outlook, though commonly known to be an email application, also has a wide range of other useful functions to handle business matters. Among these is its ability to store up names, email addresses, and details of contacts from a local directory or the user’s server. The significance of creating an address book is obvious when it comes to detecting email recipients but it is also useful in organizing your company’s client list.

Since Outlook's Address Book is the go-to application for many distribution lists, email addresses, and other important contact details, knowing how to use it can be really useful. However, before you create a new address book, it is a good idea to keep in mind that Outlook Address Book is NOT your list of contacts but a collection of different folders containing different sets of contacts.

This does sometimes confuse, so to help you understand more easily, here are the types of address books you can create in your Outlook profile:

Global Address Book

This can only be used in conjunction with a Microsoft Exchange account. Global address lists are a collection of all the names connected to your account in Microsoft Exchange Server.

Outlook Address Book

This is used interchangeably with Contacts although they are different in context to each other. Your Outlook Address Book is a collection of your contacts with details added in the e-mail and fax number fields.

Internet Directory Services (LDAP)

The Lightweight Directory Access Protocol, or LDAP, is used to find email addresses that are not in your local directory. This can only be accessed with the use of a steady Internet connection.

Third-party address books

You can set up address books from third party service providers through their given setup program.

To create an address book for a specified list of clients you can:

  1. From the Info tab, go to File then click Account Settings.
  2. Two options will be listed in the dropdown menu – Account Settings and Social Network Accounts. Choose Account Settings and click Address Books from the pop-up window.
  3. Tick on New then Add Account.
  4. In the Add Account dialog box, more options will appear – Internet Directory Service (LDAP) and Additional Address Books. Choose Additional Address Books and click Next to continue.
  5. You will be directed to the next window with options Outlook Address Book or Mobile Address Book. Mobile address books will create a list of names with the mobile number field filled in. Choose between the two and hit Next.
  6. Your chosen type will be automatically saved to your Outlook profile and to be able to use this, you will have to restart your program first.
Outlook Address Book not only helps sync your business database to several applications but also makes the client database organization an easy task. Understanding how to work this to your advantage can really help streamline and organize your contacts.

We can help you apply better technology tools to your business, so get in touch!

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Published with permission from TechAdvisory.org. Source.
June 18th, 2014

virtualization_June17_AServer virtualization has been with Windows computing for over 10 years. During that time, many small businesses have embraced the technology to improve storage efficiency and get more bang for their server buck. Despite its growing popularity, many organizations are still doubtful about whether or not to virtualize their servers. With that in mind, it’s time you explore the option to see if server virtualization will help save money for your business.

10 ways to identify if server virtualization will save you money:

  1. Expert IT personnel: Some small businesses don’t have an IT person on the payroll, or if they do, that person deals with tasks such as security or desktop management which often means they are ill-equipped to deal with the technological sophistication that virtualization demands. If you don’t have an IT expert, virtualizing might not be right for you.
  2. Technology as core competence: If your company’s core competence is technology, or if you have lots of servers which require abundant storage and skilled IT veterans, server virtualization is sure to help save your company money. Not only will you improve on storage efficiency, but you won’t have a payroll replete with lots of IT personnels.
  3. Busy servers: If your servers are taking up floor, rack or shelf space, or if they are dedicated to particular applications; your business is likely to save money through server virtualization. Moreover, if your server equipment is aging, server virtualization might help with significant server consolidation, meaning fewer servers, lower power bills and more floor space, too.
  4. Sensitive applications: Note that not all applications do well in virtual environments. Some critical or sensitive applications require a lot of processor or memory resources and you don’t want them sharing those resources with other virtual servers. Find out about your applications performance needs, if they’re not sensitive they may be ripe for a virtual server.
  5. Shared storage: Some people will tell you that virtual servers must have a virtual storage, however those themes usually come from vendors whose livelihoods are tied to virtual storage. If your business focuses on having a centralized storage that is shared between users, virtualization can be very beneficial.
  6. Speed of deployment: Some businesses need to be able to provision servers rapidly since failure to do so is a distinct competitive disadvantage. If thats the case in your business, virtualization is a must. Ordering a physical server and deploying it can take days if not weeks; unlike a virtual framework which once in place deployment can be done in no time.
  7. Server virtualization test drive: Why not try virtualization on a small scale before deciding if you should go all virtual? You can buy inexpensive tool such as VMware Workstation which costs around USD$199 for your IT staff to try out and see the potential value of server virtualization.
  8. Do research: Even if you think you know all the basics about server virtualization, be safe than sorry by doing more research before implementing anything. A good place to start is Virtualization for Dummies. It provides a thorough basic understanding of the idea as well as what it can do for your business.
  9. Ignore server virtualization hype: With so much hype around virtualization these days it would be easy for some businesses to rush into. Don’t do that! Instead, do some research and analyze your business’ components and needs before deciding to go all virtual.
  10. Get help: Server virtualization can be quite complicated, the good news is that vendors are making it much easier to deploy. If you decide to virtualize your servers, getting help from a reputable vendor can pay off in the long run. Most vendors offer solution bundles which include servers and storage pre-installed virtual servers for turnkey operation.
While server virtualization proves to be an efficient and cost-effective solution for many businesses, the most important thing here is to not rush into a virtual server. Take a little time and go through a checklist to see if your business is right for the idea because if not, you’re likely to be losing both time and money. Looking to learn more about server virtualization? Call us today for a chat.

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Published with permission from TechAdvisory.org. Source.