On Facebook, the number of likes your business page gets is currency. It shows authority and that your business is popular with customers. So, what would happen if suddenly a dislike button were released? How would that impact your business? You may have recently heard that a Facebook dislike button is in the making. Here’s what you need to know about this polarizing new feature.
For many years people have been clamoring for a dislike button on Facebook. But up until now, perhaps the world was not ready. According to research from Piper Jaffray and the Pew Research Center, the demographics of Facebook users have changed dramatically over the past decade. While 10 years ago the world’s most popular social media platform was frequented mostly by teenagers and early 20-somethings, today over 60% of Facebook users are over the age of 25. And you may have noticed that this change of user is reflected in the posts you likely see in your news feed. While users once posted more pictures of parties, now you’re more likely to see pictures of babies, news articles, or political stories.
So, why does this age difference matter? According to Facebook’s CEO, Mark Zuckerberg, he didn’t want the social media network to turn into a forum where “people are voting up or down on people’s posts.” This could quite possibly have been the outcome had Facebook introduced a dislike button while it had a younger fan base.
It is highly unlikely this will happen. Remember, Facebook is a publicly traded company that aims to turn a profit. Advertisers and brands would not be too happy if their ads or businesses were suddenly disliked, and Zuckerberg is undoubtedly aware of this.
To clarify, Zuckerberg never directly came out and said Facebook is getting a dislike button. Instead, he said they are working on a new button that will express sympathy or empathy. And with a now-older user base that’s more likely to share emotive news stories or sad news about family matters, it makes sense for a button like this to be introduced now. Here’s what the Facebook CEO had to say about the new button: “Not every moment is a good moment, right? And if you are sharing something that is sad…like the refugee crisis that touches you…it might not feel comfortable to Like that post.”
Be aware that a dislike button is not available now. While you or your employees may see ads from third parties offering early access to the “dislike button”, do not be fooled by them. If you are tricked into installing or signing up for them, you could risk your computer being infected with malware.
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